The 10ks of Personal Branding: Create a Better You by Kaplan Mobray

The 10ks of Personal Branding: Create a Better You



Download The 10ks of Personal Branding: Create a Better You

The 10ks of Personal Branding: Create a Better You Kaplan Mobray ebook
Format: pdf
Publisher: iUniverse, Incorporated
Page: 224
ISBN: 9780595484812


The 10Ks of Personal Branding: Create a Better You. The idea is branding and name recognition. The social media revolution we're experiencing on a daily basis gives the entrepreneur, marketer, job seeker, product designer, inventor, creator, author, musician, and yes…even you…the ability to express an idea, connect with others, inspire a community, Below is his keynote with power point slides, which reveals how he started a global phenomenon with less than 10K. When asked what a “personal brand” was, the majority failed to give a concise answer (the longest racks up ten, mostly unintelligible, minutes on the tape), but there was a tendency to roam around the idea of “communicating yourself as unique to your target”, and “delivering messages consistent with your When asked what would happen if the real you was horrible, one brander replied, “Well, we'd need to have a look at changing that—in the sense of you working on that material. Without a thoughtful strategy in place, marketers can sometimes cause more harm than good, while key stakeholders within the company don't understand how social media works. How to use social media to become a personal branding machine and create the next global movement. My Facebook fans suggested that the winner of my contest should get to have a one-on-one Skype call/Google Hangout or some kind of live brain-picking or question/answer session with me. This session covered key takeaways If you are a CEO or key executive, most likely you are doing some form of personal branding online… so keep in mind it is important you are also protecting your personal brand, in addition to your professional. At the close of the General Session of the conference, we were all treated to an excellent final Keynote from Kaplan Mobray, award winning author and personal branding expert, entitled “The 10Ks of Personal Branding. His discussion, attendee involvement and exercises which proved many of his points in terms of how you create an identifiable personal brand that conveys who you are, how you want to be remembered and how you stand out from the crowd. Now, you are allowed to promote a contest on your wall that is hosted elsewhere, as long as you make it clear that it has no affiliation with Facebook and the winner is not announced on your wall.





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